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Career pathway

Advertising Specialist

ANZSCO 225111

Employed

6,900

Part-time share

15%

Female share

58%

Median age

34 yrs

Source: Jobs and Skills Australia · ABS 2021 Census of Population and Housing.

Salary and some workforce figures are suppressed for this occupation because Jobs and Skills Australia / the ABS do not publish estimates for small populations (typically fewer than 50 employed people) or because the figures have been perturbed for privacy. They are shown as unavailable rather than zero.

About this career

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

What they typically do

  • Plans, develops and organises advertising policies and campaigns to support sales objectives.
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
  • Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

States and territories

Share of workers by location

NSW
48.3%
VIC
31.3%
QLD
10.4%
WA
4.2%
SA
3.6%
ACT
1.1%
TAS
0.9%
NT
0.2%

Qualification pathways

These accredited qualifications can lead to a career as an Advertising Specialist.