Digital Marketing Analyst
OSCA 221532·ANZSCO 225115
690
15.6%
53.8%
32 yrs
Source: Jobs and Skills Australia · ABS 2021 Census of Population and Housing.
Digital Marketing Analyst is a job in Australia. The job figures on this page come from Jobs and Skills Australia and the ABS Census, where they are published. The courses listed here lead to this job. Compare the fee, study mode, length, place, and how to get in before you enquire.
Jobs, part-time share, age, and pay appear on this page only when Jobs and Skills Australia or the ABS has published them for Digital Marketing Analyst. A blank is a missing figure, not a pay of zero. The courses below are linked to this job. Open one to compare the fee, study mode, length, campus, and how to get in.
There is no single national fee or length for training that leads to Digital Marketing Analyst. Each provider sets its own price, study mode, and entry rules. Those rules can include past study, an English level, work experience, or an interview. Check the AQF level, and whether you study in Australia or online, before you enquire.
About this career
Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.
What they typically do
- Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
- Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitors performance of initiatives, providing regular reporting and insights as required
- Analyses data from digital marketing campaigns and platforms
- Recommends updates to digital content to improve search engine metrics
Where they work
Qualification pathways
These accredited qualifications can lead to a career as a Digital Marketing Analyst.
No qualification pathways published on training.gov.au yet.