Marketing Specialist
ANZSCO 225113
71,700
24%
62%
35 yrs
Source: Jobs and Skills Australia · ABS 2021 Census of Population and Housing.
Salary and some workforce figures are suppressed for this occupation because Jobs and Skills Australia / the ABS do not publish estimates for small populations (typically fewer than 50 employed people) or because the figures have been perturbed for privacy. They are shown as unavailable rather than zero.
About this career
Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
What they typically do
- Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information.
- Supports business growth and development through the preparation and execution of market objectives, policies and programs.
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services.
- Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.
States and territories
Share of workers by location
Qualification pathways
These accredited qualifications can lead to a career as a Marketing Specialist.
- View qualification
Advanced Diploma of Marketing automation
11279NAT · AQF 6 · 2 providers
- View qualification
Diploma of Marketing and Communication
BSB50620 · AQF 5 · 123 providers
- View qualification
Advanced Diploma of Marketing and Communication
BSB60520 · AQF 6 · 85 providers
- View qualification
Diploma of E-commerce
11269NAT · AQF 5 · 2 providers
- View qualification
Certificate IV in Social Media and Digital Marketing
11302NAT · AQF 4 · 1 providers
- View qualification
Diploma of Artificial Intelligence (AI) in Marketing
11394NAT · AQF 5 · 1 providers
- View qualification
Diploma of Social Media Marketing with Artificial Intelligence
11426NAT · AQF 5 · 12 providers