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Career pathway

Public Relations Professional

OSCA 221231·ANZSCO 225311

Employed

22,900

Part-time share

26.5%

Female share

73.9%

Median age

36 yrs

Source: Jobs and Skills Australia · ABS 2021 Census of Population and Housing.

Public Relations Professional is a job in Australia. The job figures on this page come from Jobs and Skills Australia and the ABS Census, where they are published. The courses listed here lead to this job. Compare the fee, study mode, length, place, and how to get in before you enquire.

Courses linked to this job include Certificate IV in Defence Public Affairs and Diploma of Defence Public Affairs.

Jobs, part-time share, age, and pay appear on this page only when Jobs and Skills Australia or the ABS has published them for Public Relations Professional. A blank is a missing figure, not a pay of zero. The courses below are linked to this job. Open one to compare the fee, study mode, length, campus, and how to get in.

There is no single national fee or length for training that leads to Public Relations Professional. Each provider sets its own price, study mode, and entry rules. Those rules can include past study, an English level, work experience, or an interview. Check the AQF level, and whether you study in Australia or online, before you enquire.

About this career

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

What they typically do

  • Plans and organises publicity campaigns and communication strategies
  • Advises executives on the public relations implications of their policies, programs and practices
  • Prepares and controls the issue of news and press releases
  • Undertakes and commissions public opinion research, analyses the findings, and plans public relations and promotional campaigns
  • Organises special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Represents organisations and arranges executive interviews with publicity media
  • Attends business, social and other functions to promote the organisation
  • Commissions and obtains photographs and other illustrative material
  • Selects, appraises and revises material submitted by publicity writers, photographers, illustrators and others to create favourable publicity

Where they work

Public Administration and Safety

Qualification pathways

These accredited qualifications can lead to a career as a Public Relations Professional.