Public Relations Professionals

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

• Planning and organising publicity campaigns and communication strategies
• Advising executives on the public relations implications of their policies, programs and practices
• Preparing and controlling the issue of news and press releases
• Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• Representing organisations and arranging executive interviews with publicity media
• Attending business, social and other functions to promote the organisation
• Commissioning and obtaining photographs and other illustrative material
• Selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity