Bachelor of Business majoring in Marketing and Design

Our degree is developed in collaboration with world-class academics and industry leaders. You'll develop practical, hands-on design skills and gain foundational knowledge in design and evidence-based marketing.

Develop an in-depth understanding of marketing principles, consumer insights and brand development, complemented by design knowledge across digital and traditional platforms. Study a curriculum informed by the world-renowned Ehrenberg Bass Institute of Marketing Science and learn from the same marketing scientists advising global brands such as Colgate-Palmolive, Mondelz International and PepsiCo.

Build power skills such as resilience, curiosity and entrepreneurship to succeed in the future of business. Study identity, diversity, equity, and inclusion to develop cross-cultural skills and understand bias and power dynamics.

Employers appreciate graduates who can translate theory into practical solutions for industry challenges. In this degree, you'll gain hands-on experience through internships, placements and international study opportunities.

What you'll learn

First, you'll build a foundation in key business knowledge and fundamentals. This will give you a solid grasp of core principles across topics such as marketing, accounting, economics and business law.

Study two essential design foundation studio courses in your first year to build practical and theoretical design knowledge. Familiarise yourself with the application of design principles in real-world scenarios.

Develop practical computer graphic skills and apply these to print publications. Learn how to design functional websites using industry standard software.

Explore concepts surrounding consumer behaviour and examine the role of market research and analytics in marketing. Be equipped with the key concepts and skills underpinning brand management and develop the ability to analyse and conceptualise strategic issues.

Your entrepreneurial mindset will be fostered through cultivating the skills and knowledge to embrace innovative business solutions.

Professional internship and placement opportunities will ensure you develop a practical understanding of marketing and design and enable you to explore a range of career options and pathways.