Certificate IV in Marketing and Communication

Make presentations

Articulate, present and debate ideas

Undertake marketing activities

Analyse consumer behaviour

Develop and apply knowledge of communications industry

Write complex documents

Apply critical thinking to work practices

Collaborate in creative processes

Market new business ventures

Report on financial activity

Assess marketing opportunities

Research international markets

Promote products and services

Design and test direct marketing activities

Create and optimise digital media

Implement and monitor advertising production

Apply marketing communication across a convergent industry

Develop public relations documents

Conduct e-marketing communications

Record stakeholder interactions

Apply business risk management processes

Implement customer service strategies

Develop personal work priorities

Create electronic presentations

Build and maintain business relationships

Manage meetings

Analyse big data

Apply communication strategies in the workplace

Prepare digital content

Develop a social media strategy

Develop a basic website for customer engagement