Here is what the Diploma of Business (Marketing) qualification offered by Ichm covers and who it is designed for.
The Diploma of Business (Marketing) explores underpinning theoretical constructs that inform marketing practice. This course will help build your foundational skills in creating exciting strategic marketing campaigns. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors.
With successful completion of this diploma, you can receive credits for the subjects you complete and gain entry into the second year of a Bachelor degree.
Learning outcomes:
- Understand the role of marketing across organisations of differing sizes.
- Engage with customers before influencing their behaviour.
- Examine industry trends, responsibilities, needs and opportunities.
- Identify branding opportunities, and what makes a brand unique.
Note: This course is also available at our Adelaide, Brisbane and Melbourne campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.