Diploma of Fashion Marketing and Enterprise

The Diploma of Fashion Marketing and Enterprise introduces students to commercial fashion enterprise management, providing theoretical and technical skills for a career in fashion marketing, operations or retail. Upon successful completion, you have the opportunity to further your studies by completing our Bachelor of Fashion Marketing and Enterprise.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

With successful completion of this diploma, you can receive credits for the subjects you complete and gain entry into the second year of a Bachelor degree.

Learning outcomes:

• Distinguish between ethical and unethical marketing and enterprise management practices.
• Apply a structured process of inquiry to source and evaluate information in response to marketing and fashion industry problems.
• Understand the historical, social, cultural and technological contexts tied to local and international fashion marketing practices.

Note: This course is also available at our Brisbane and Melbourne campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.