Manage and implement social media and online customer engagement

About this skill set

A set of combined operational and management skills to develop strategies for and implement the use of social media and other online platforms for business purposes. Skills include those for maintaining ethical and professional standards when using social media for an organisation or business, determining the effectiveness of tools in engaging customers, and managing risks to an organisation’s reputation associated with social media and online engagement.This Skill Set is designed for use across industries.

• Maintain ethical and professional standards when using social media and online platforms

  SIRXOSM002

• Analyse performance of social media and online business tools

  SIRXOSM004

• Manage risk to organisational reputation in an online setting

  SIRXOSM007

• Develop and manage social media and online strategies

  SIRXOSM006

• Use social media and online tools

  SIRXOSM003