Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $2,100 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
A student visa requires a full-time CRICOS-registered course, and single subjects have no CRICOS registration. If you’re studying in Australia on a student visa, you’ll need a full qualification instead.
See CRICOS-registered alternativesA company's brand will often be amongst the most valuable of its assets. Even startup companies and individuals need to be conscious of what their brand stands for. The 'Brand Manager' in a large company is responsible for maintaining and growing the value of the company's brand. This course prepares students for this role, for 'products' that may be a good or a service, a tangible or an intangible. Industry-standard brand metrics are used as an introduction to practical measurement and management and the course advances to the theory of brand equity, points of parity, and points of difference. Brand co-creation is explored, with particular reference to social media marketing such as Facebook, Twitter, and Blogs. The leveraging of brand equity into brand extensions (as with Virgin) is evaluated as a form of growth strategy.
Building and Managing Brands is a standalone subject at Adelaide University in SA. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with Adelaide University before enrolling.
Adelaide University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 13 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Adelaide University before enrolling.
Prior study required
