Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $1,192 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
A student visa requires a full-time CRICOS-registered course, and single subjects have no CRICOS registration. If you’re studying in Australia on a student visa, you’ll need a full qualification instead.
See CRICOS-registered alternativesIn today’s data-driven business environment, customer analytics plays a vital role in shaping effective marketing strategies and improving organisational decision-making. This subject will introduce you to the principles and practices of customer analytics, focusing on how data can be used to understand customer behaviour, segment markets, and inform targeting strategies. You will engage with key marketing metrics and models to analyse real-world problems such as market share, customer churn, and retention. Case studies and applied activities provide opportunities to develop practical skills in using customer analytics tools, while also emphasising ethical and secure approaches to handling customer data. By the end of the subject, you will be able to apply customer analytics techniques to support strategic business decisions and customer-centric innovation.
Customer Analytics is a standalone subject at La Trobe University in VIC. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with La Trobe University before enrolling.
La Trobe University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with La Trobe University before enrolling.
Prior study required
