Customer Experience Management
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $3,749 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
Where this subject leads
Complete this subject and credit it toward any of these qualifications.
About this subject
The 21st Century economy is dynamic and driven by customers ever changing wants and needs. To remain competitive businesses need to understand what their customers want and how to deliver a quality customer experience that goes beyond the product or service offering. This subject explores how a customers’ perceptions – both conscious and subconscious – effect their relationship with a brand’s value proposition. Students will explore how a customer’s interactions with a brand during the customer life cycle will determine levels of customer satisfaction. Students will analyze Customer Journey Mapping techniques, Employees engagement in the customer experience strategy and metrics of satisfaction, loyalty and advocacy.
Customer Experience Management is a standalone subject at Torrens University Australia in NSW. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
Credits from this subject currently map to 2 qualifications, including Diploma of Fashion and Diploma of Fashion Marketing.
Torrens University Australia is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Torrens University Australia before enrolling.
Listing facts
- Type
- Single subject
- National code
- TUA-BIZ204
- Field of education
- Management and commerce
- Provider
- Torrens University Australia
- Credit points
- 25
- Study mode
- Online
- Duration
- 12 weeks
- Qualifications listed
- 2
- FEE-HELP
- Eligible
Prerequisites
Prior study required