Digital and Social Media Marketing
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $2,226 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This subject gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.
Digital and Social Media Marketing is a standalone subject at Griffith University in QLD. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with Griffith University before enrolling.
Griffith University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 13 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Griffith University before enrolling.
Listing facts
- Type
- Single subject
- National code
- GRF-MKT340
- Field of education
- Management and commerce
- Provider
- Griffith University
- Credit points
- 25
- Study mode
- Online
- Duration
- 13 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible
Prerequisites
Prior study required