Digital and Social Media Marketing
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $3,284 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
The increasing use of digital and social media by both businesses and consumers is having a significant impact on global business. For consumers, recent advancements in information and communication technologies (ICT) based digital and social media provide reliable and accurate information for decision-making, while offering convenience in shopping through access to a wider range of products and services. For businesses, digital marketing offers new channels to promote their products, innovative ways to build and maintain value-creating relationships with customers, and opportunities to expand into new markets. Given the rapid evolution of digital technologies and the growing penetration of social media in everyday activities, it is imperative for businesses to leverage these technologies to sharpen their competitive advantages and enhance their marketing strategies. This subject focuses on developing students’ understanding of digital and social media marketing as a strategic component of the marketing mix. It aims to build students’ knowledge of key concepts, principles, and models necessary to strategically manage digital and direct marketing in both B2B and B2C contexts. The subject will also equip students with the skills to develop and implement various digital and social media marketing strategies across different stages of the consumer decision-making process. Students will learn to creatively plan, effectively implement, and critically evaluate the performance of diverse digital and social media marketing strategies.
Digital and Social Media Marketing is a standalone subject at University of Tasmania in TAS. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with University of Tasmania before enrolling.
University of Tasmania is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with University of Tasmania before enrolling.
Listing facts
- Type
- Single subject
- National code
- TAS-BMA343
- Field of education
- Management and commerce
- Provider
- University of Tasmania
- Credit points
- 25
- Study mode
- Online
- Duration
- 12 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible