Integrated Marketing Communication
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $4,250 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion. This course examines the various factors that must be considered in planning, developing and implementing advertising and promotional campaigns and programs. Attention will also be given to the environment in which advertising and promotion operates and promotional decisions are made. This subject forms part of the Graduate Certificate in Marketing. Successful completion via Open Access may support admission into the Graduate Certificate(s) (where applicable), in addition to the required minimum of 3 years' work experience. If you intend to progress into the Graduate Certificate, we recommend contacting our Student Advisors to ensure you select subjects that align with your study goals and program requirements.
Integrated Marketing Communication is a standalone subject at Griffith University in QLD. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with Griffith University before enrolling.
Griffith University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 13 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Griffith University before enrolling.
Listing facts
- Type
- Single subject
- National code
- GRF-MKT729
- Field of education
- Management and commerce
- Provider
- Griffith University
- Credit points
- 25
- Study mode
- Online
- Duration
- 13 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible
Prerequisites
Prior study required