Marketing Foundations
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $4,250 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
This course examines foundation marketing concepts and processes applied in business and market development activities. Section and use of secondary data analysis to gain insights for your marketing initiatives and justify the categorisation of products and services within identified target markets. We'll guide you as you expand your creative and investigative skills to marketing strategy, including the marketing mix, for application in real-world business practices. Upon completion, you will be able to demonstrate high awareness of the nature of the discipline with a clear professional self-concept of marketing. This subject forms part of the Graduate Certificate in Business and the Graduate Certificate in Marketing. Successful completion via Open Access may support admission into the Graduate Certificate(s) (where applicable), in addition to the required minimum of 3 years' work experience. If you intend to progress into the Graduate Certificate, we recommend contacting our Student Advisors to ensure you select subjects that align with your study goals and program requirements.
Marketing Foundations is a standalone subject at Griffith University in QLD. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with Griffith University before enrolling.
Griffith University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 13 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Griffith University before enrolling.
Listing facts
- Type
- Single subject
- National code
- GRF-MKT703
- Field of education
- Management and commerce
- Provider
- Griffith University
- Credit points
- 25
- Study mode
- Online
- Duration
- 13 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible
Prerequisites
Prior study required