Marketing Management

About this subject

The demand for trained, experienced and effective marketing practitioners is growing. Marketing is a discipline that seeks to ‘make sense’ of the commercial world around us, a skill that can benefit any enterprise. As such, more and more firms (including government agencies and non-profit organisations) are seeking people capable of putting marketing theory into practice by formulating and implementing effective marketing plans. This subject introduces you to the theories underpinning marketing strategy, and their role in the development of an effective marketing plan. This subject also allows you to integrate and apply the knowledge gained in your previous studies to solve real-world marketing problems.

Marketing Management is a standalone subject at University of Tasmania in TAS. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.

No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with University of Tasmania before enrolling.

University of Tasmania is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.

Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with University of Tasmania before enrolling.

Listing facts

Type

Single subject

National code

TAS-BMA351

Field of education

Management and commerce

Provider

University of Tasmania

Credit points

25

Study mode

Online

Duration

12 weeks

Qualifications listed

0

FEE-HELP

Eligible