Marketing Research and Intelligence
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $2,226 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials. Students should not enrol in the subject if they have completed 2034MKT Marketing Research and Intelligence at Griffith University.
Marketing Research and Intelligence is a standalone subject at Griffith University in QLD. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with Griffith University before enrolling.
Griffith University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 13 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Griffith University before enrolling.
Listing facts
- Type
- Single subject
- National code
- GRF-MKT203
- Field of education
- Management and commerce
- Provider
- Griffith University
- Credit points
- 25
- Study mode
- Online
- Duration
- 13 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible