Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $2,226 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
A student visa requires a full-time CRICOS-registered course, and single subjects have no CRICOS registration. If you’re studying in Australia on a student visa, you’ll need a full qualification instead.
See CRICOS-registered alternativesUnderstanding the media landscape that permeates our lives is crucial for any communication practitioner. This subject enables you to explore media relations strategies at an advanced level both in the critical context of mass media theory and as a practical management technique in various business, political and community settings. The course equips you with the skills necessary to function in a professional media relations role in an ever-changing environment. You will develop an understanding of the critical relationship between the public relations practitioner and the media, while gaining insights into the different needs and expectations of traditional and social media outlets and platforms. A range of assessments and tutorial activities will enable you to design media releases and a video story, create an online media centre, as well as understand the theories that support these communication approaches and skills. You will also engage in discussion and debate with your online peers and tutor.
Media Relations is a standalone subject at Griffith University in QLD. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with Griffith University before enrolling.
Griffith University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 13 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with Griffith University before enrolling.
Prior study required
