Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $2,174 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
A student visa requires a full-time CRICOS-registered course, and single subjects have no CRICOS registration. If you’re studying in Australia on a student visa, you’ll need a full qualification instead.
See CRICOS-registered alternativesMarketing refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers, customers, clients, partners, and society at large. In today’s competitive business environment, it is important to understand the role of marketing in society, the marketing process and the marketing related decisions that businesses must take to satisfy the needs and wants of customers, and create value for stakeholders. This subject covers the principles of marketing. You will learn the role of marketing in business and society, and how marketing is based on an understanding of customer value. You will gain knowledge of core marketing principles including scoping and analysing the marketing environment, marketing research, consumer behaviour, and managing the marketing mix to influence consumers. In addition to marketing-specific knowledge you will also develop transferable employability skills in areas including communication, critical analysis and creative thinking, and working collaboratively.
Principles and Practices of Marketing is a standalone subject at La Trobe University in VIC. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with La Trobe University before enrolling.
La Trobe University is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with La Trobe University before enrolling.
Prior study required
