Retail Marketing
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $3,284 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
Retailing is a large and diverse industry that contributes significantly to the economy and creates more jobs than many other sectors (retailing is the second largest employment sector in Tasmania and Australia). For marketers, understanding different aspects of a retailing business is pivotal, as retailers are the ones who sell products and services directly to the final consumer. Retailers are the key actors who link manufacturers and service providers with the end consumers. Understanding retailing and its respective sales activities, enables marketers to better comprehend and analyse the retailing business environment, identify the needs of the retailers’ customers, and address those needs through the most effective marketing and sales techniques. The focus of this subject is on developing students’ knowledge of the retail environment, retailing concepts and theories, and retailing and sales strategies. The subject will equip students with a working knowledge of how to integrate techniques and strategies so as to maximise the effectiveness of retail marketing and sales efforts.
Retail Marketing is a standalone subject at University of Tasmania in TAS. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with University of Tasmania before enrolling.
University of Tasmania is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with University of Tasmania before enrolling.
Listing facts
- Type
- Single subject
- National code
- TAS-BMA329
- Field of education
- Management and commerce
- Provider
- University of Tasmania
- Credit points
- 25
- Study mode
- Online
- Duration
- 12 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible