Services Marketing
Single subject — no qualification is awarded on completion. Credits toward the qualifications listed below.
This subject is FEE-HELP eligible, so eligible students can defer the $2,562 fee as a government loan and pay nothing upfront.
Fees and funding are indicative only. Confirm your eligibility and final costs with the provider.
About this subject
The service industry is increasingly identified as contributing to worldwide business growth and is seen as a critical source of employment. Furthermore, the provision of services is playing an increasingly important role in the marketing strategies of goods manufacturing companies, because B2B manufacturers seek to differentiate their offerings by including significant value-adding service components. However, services possess unique characteristics, justifying the consideration of whether traditional marketing management concepts and models need to be adapted to better account for service-dominant economies, and for the successful marketing of services. This subject focuses on developing your knowledge of the specific characteristics of services, and how to manage and market them. This subject will help you to create and manage relationships with customers to deliver superior services. It will focus on the processes underpinning the creation and delivery of high-quality services, the extended services marketing mix, and managing internal marketing within service firms. This subject also examines the service environment, and managing capacity and demand to develop the necessary knowledge and skills to market service firms. This subject will integrate the necessary knowledge and skills to market service firms.
Services Marketing is a standalone subject at University of Tasmania in TAS. Completing it does not award a qualification. Credit may apply toward the qualifications listed on this page.
No qualification credit mapping has been indexed for this subject yet. The provider may still grant credit toward a related award — confirm with University of Tasmania before enrolling.
University of Tasmania is the awarding provider. Recorded study modes are Online. Typical duration is listed as 12 weeks. The subject is listed at 25 credit points. Eligible students may defer fees through FEE-HELP.
Details on this page are compiled from the provider's published subject information and government registers. Fees, intakes and credit rules can change — confirm current details with University of Tasmania before enrolling.
Listing facts
- Type
- Single subject
- National code
- TAS-BMA258
- Field of education
- Management and commerce
- Provider
- University of Tasmania
- Credit points
- 25
- Study mode
- Online
- Duration
- 12 weeks
- Qualifications listed
- 0
- FEE-HELP
- Eligible