Diploma of Social Media Marketing with Artificial Intelligence

This qualification equips learners with end-to-end capability in social media marketing, with a strong emphasis on the integration of artificial intelligence (AI) across all stages of campaign planning and execution. Learners develop the skills to design platform-specific strategies, create AI-enhanced content, build and manage organic communities, paid social media advertising campaigns Conversion rate optimisation using AI data-driven techniques. The course reflects current industry practice, including the use of automation and AI-powered social media tools to enhance efficiency, personalisation, and return on investment. It is suitable for business owners, marketing professionals, freelancers, agency staff, school leavers, and career changers seeking job-ready social media marketing skills aligned with the latest technological advancements.

While the occupation outcomes of this course align to the occupation description for ANZSCO code 225113 Marketing Specialist on the Australian Bureau of Statistics (ABS) website, the AQF level of the qualification does not align to Skill Level 1 assigned to this occupation by the ABS