Diploma of Marketing and Communication

Identify and evaluate marketing opportunities

Establish and monitor the marketing mix

Design and develop marketing communication plans

Write persuasive copy

Undertake project work

Communicate with influence

Originate and develop concepts

Analyse data

Manage budgets and financial plans

Plan and interpret market research

Plan and monitor direct marketing activities

Conduct marketing audits

Develop social media engagement plans

Develop strategies to monetise digital engagement

Forecast international market and business needs

Profile and analyse consumer behaviour for international markets

Promote products and services to international markets

Create multiplatform advertisements for mass media

Develop public relations campaigns

Plan and develop public relations publications

Manage business risk

Manage organisational customer service

Manage personal and professional development

Establish innovative work environments

Use digital technologies to collaborate in a work environment

Develop a social media strategy

Develop a digital marketing plan

Manage risk to organisational reputation in an online setting